Drive Marketing & Reviews

Main KPI Overview GA4 — Website Activity Data

Top-level performance numbers for the reporting period.

Total Users

[000]

How many people visited the website.

Sessions

[000]

How many total visits happened.

Page Views

[000]

How many website pages were viewed.

Lead Actions

[00]

Form starts, submissions, bookings, and other tracked lead-related actions.

Website Activity GA4 — Website Activity Data

Where visitors came from, what pages they viewed, and what actions they took.

Traffic Sources

GA4

Source	Sessions
01 Direct / Unknown	[00]
02 Google Ads	[00]
03 YouTube	[00]
04 Google Search	[00]
05 Claude / AI Referral	[00]
06 [Source]	[00]
07 [Source]	[00]

Top Pages

GA4

Page	Views
01 Free Website Analysis Request	[000]
02 Homepage	[00]
03 Free Review Analysis	[00]
04 Insights Confirmation	[00]
05 Website Design & Development	[00]
06 Success / Confirmation Page	[00]
07 [Page Name]	[00]

Visitor Actions

GA4

Action	Count
01 Page Views	[000]
02 User Engagement	[000]
03 Scrolls	[000]
04 Form Starts	[00]
05 Form Submissions	[00]
06 Booking Confirmed	[00]
07 Clicks	[00]

Lead & Conversion Activity GA4 — Website Activity Data

Shows the actions that indicate interest, contact, or movement toward becoming a lead.

✅ Actual Lead Signals

Stronger Intent

Action	Count
Form Submissions	[00]
Booking Confirmed	[00]
Success Page Visits	[00]
Phone / Contact Clicks	[00]

These actions show stronger intent, but sales results still depend on follow-up and the business's closing process.

📊 Engagement Actions

Pre-Lead Activity

Action	Count
Form Starts	[00]
Scrolls	[000]
Page Views	[000]
User Engagement	[000]

These actions show visitor activity before a lead is fully created.

Search Visibility GSC — Site Impression

Google Search performance, search queries, landing pages, and ranking opportunities. ⚠ Search Console is delayed. Best viewed over 7–28 day periods.

Clicks

[000]

Visits from Google organic search.

Impressions

[000]

How often the website appeared in Google Search.

Search CTR

[0.0%]

How often people clicked after seeing the site in search.

Avg. Position

[00.0]

Average Google ranking. Lower is better.

Top Search Queries

GSC — Site Impression

Query	Clicks	Impr.	CTR	Pos.
01 [search term]	[00]	[000]	[0%]	[0.0]
02 [search term]	[00]	[000]	[0%]	[0.0]
03 [search term]	[00]	[000]	[0%]	[0.0]
04 [search term]	[00]	[000]	[0%]	[0.0]
05 [search term]	[00]	[000]	[0%]	[0.0]
06 [search term]	[00]	[000]	[0%]	[0.0]

Organic Landing Pages

GSC — URL Impression

Page	Clicks	Impr.	CTR	Pos.
01 Homepage	[00]	[000]	[0%]	[0.0]
02 Free Website Analysis	[00]	[000]	[0%]	[0.0]
03 Free Review Analysis	[00]	[000]	[0%]	[0.0]
04 Website Design & Development	[00]	[000]	[0%]	[0.0]
05 [Page Name]	[00]	[000]	[0%]	[0.0]
06 [Page Name]	[00]	[000]	[0%]	[0.0]

Paid Ads Performance Google Ads — Paid Search Data

Shows what Google Ads spent, what traffic came in, and what actions happened after the click.

Spend

[$000]

Total ad spend.

Clicks

[000]

Paid clicks received.

Impressions

[000]

Times ads were shown.

CTR

[0%]

Click-through rate.

Avg. CPC

[$0.00]

Cost per click.

Conversions

[00]

Lead actions from ads.

Campaign Performance

Google Ads

Campaign	Clicks	Cost	CPC	Conv.
01 [Campaign Name]	[00]	[$00]	[$0]	[0]
02 [Campaign Name]	[00]	[$00]	[$0]	[0]
03 [Campaign Name]	[00]	[$00]	[$0]	[0]
04 [Campaign Name]	[00]	[$00]	[$0]	[0]

Search Terms / Keyword Opportunities

Google Ads

Search Term	Clicks	Cost	Signal
01 [search term]	[00]	[$00]	✓ Keep
02 [search term]	[00]	[$00]	⚠ Review
03 [search term]	[00]	[$00]	✕ Block
04 [search term]	[00]	[$00]	+ New KW
05 [search term]	[00]	[$00]	⚠ Review

Business Insights & Recommendations

What the data means and what should be done next.

Opportunity

High Traffic Page — Weak Lead Action

A page is getting attention but not enough conversions.

→ Improve the CTA, headline, trust section, form placement, or offer clarity.

Warning

Traffic Source Needs Review

A source is sending visits but not producing meaningful actions.

→ Review traffic quality, campaign targeting, or landing page match.

Growth Signal

Search Impressions Increasing

Google is showing the site more often.

→ Improve title/meta, add supporting content, or strengthen internal links.

Tracking Note

Data Needs Cleanup

Some events or sources may be unclear or mislabeled.

→ Clean up GA4 events, source labels, conversion settings, or internal traffic filters.